Game of Thrones Marketing Lessons
Get your weapon sharpened and pour yourself a glass of honeyed wine as a result of winter is finally here. In honor of the season seven premiere for “Game of Thrones,” we’re taking a glance back at HBO’s innovative promoting campaigns. Whether or not you’re team Cersei or bow to the King of the North, here are our favorite Game of Thrones marketing lessons.
- The print isn’t dead
Unlike most of your favorite characters, print and outside advertising isn’t dead within the realm of Westerns. “Game of Thrones” forces a stunt to publicize its third season that was comparable to Orson Welles’ “War of the Worlds” radio drama. The big apple Times featured a whole unfold of mock articles with Drogon’s ominous kind casting a shadow on the paper. The articles were “Game of Thrones” specific, telling stories starting from “The Lion of the Desert” to “Medea Resurrects at the Abuelitas.” additionally to the newspaper unfold, HBO’s workplace in la featured the same gimmick. The aspect of the building featured an outsized dragon shadow, creating it feel as if Drogon was flying over your shoulder. Name forcing folks to own a double-take once viewing your advertisements.
- Interactive parts are crucial
If you’re not utilizing interactive content in your current promoting strategy, you wish to introduce it—ASAP. Interactive content achieves four to 5 times a lot of page views than static content and drives doubly as several conversions. “Game of Thrones” rules its own Iron Throne once it involves interactive content. Few brands are systematically utilizing innovative interactive content on their social channels. Before the fourth season, “Game of Thrones” hosted a social roast for everyone’s favorite villain: King Robert Joffrey. Twitter users roast Westeros’ most unloved character victimization the #RoastJoffrey hashtag for over forty-eight hours. The campaign attained over 850 million impressions and a 367 % increase in “Game of Thrones” mentions year over year. If those numbers didn’t impress you, the come-on its next interactive campaign for season 5 can leave an enduring impression. #CatchDrogon was created as a social media game on Twitter to rally hoopla for the season premiere. Twitter users were inspired to line bait via specific GIF tweets so as to lure a tweet containing Drogon to their feed. Users then had to retweet the tweet before it terminated and Drogon “flew away.” The campaign stone-broke one billion impressions on premiere day and created over half-dozen.6 million interactions.
- Use current events to your advantage
During the 2016 campaign season, “Game of Thrones” controlled people’s want to flee from current politics. HBO engineered a digital campaign that created election videos for Cersei, Daenerys, Jon Snow, and Littlefinger. When observation of the videos, fans were prompted to vote for his or her most popular candidate. Fans might support their political candidate by providing pledges in terms of social shares or purchases from HBO’s Amazon store. The full tally reached over one.5 million ballots forged and therefore the campaign was featured on varied news websites.